Project Description
ESCAPE project brings together 8 partners who joined forces with the view to work on the enhancement of the existing tourist infrastructure and staff in the low season, facilitating as such transnational exchanges off-season by concentrating on the senior citizens market.
MAIN ACTION: A total of 5 ESCAPE tourism packages will be developed targeting senior citizens during the low-season period; in Bulgaria, Cyprus, France, Italy and Portugal
TARGET GROUPS:
- 55+ seniors (individuals, groups, couples)
- Tourism SMEs (travel agents, accommodation, catering & transport businesses)
- Tourism authorities/boards and Chambers of Commerce